Creative Director
Jerry's strong background in retail brought him to MSI nearly 8 years ago. Today, Jerry leads a dynamic team of designers and writers to develop proprietary brands and full-scale integrated marketing programs for a number of retail and package goods clients. Over the past 15 years, Jerry has brought dozens of new products to life for companies including Skil Power Tools, Kerry Foods, Hampton Bay, Hansgrohe and Wahl Trimmers, to name just a few. Plus, he has also led large-scale initiatives for several MSI client retailers including True Value, Kohl's, Saks Inc., Best Buy, The Home Depot, Tractor Supply, Kmart, Sears and Sam's Club.
In short, Jerry understands the unique value of each brand. Through hands-on involvement, his team consistently delivers big ideas that not only drive sales but also maintain a powerful brand message across all components of a campaign.
jerryb@msinet.com
