Founder, Chairman & CEO
Over the past 50 years Dave has built MSI into a consistent Advertising Age Top 150 U.S. agency brand and has become a recognized expert on CPG and Retail Marketing, Communications and Strategy along the way.
In addition to his seminal Sales Promotions Handbook for the National Association of Wholesalers, Dave has written a host of additional trade books as well as numerous articles and thought leadership papers. He has led research on price elasticity and the overall impact of brand communication on the end-user, as well as conducted numerous seminars and addressed dozens of trade conventions on brand leverage, sales promotions and advertising.
Dave is also the author of several mainstream books on Psychology and has spoken nationally in support of them on the subject of human behavior and interaction.
dave@msinet.com
