Executive Vice President
From founding and running his own small agency to a recent focus on Global Brand Consulting at leading firms in Chicago and Cincinnati, Bill offers MSI clients and teams a mix of 15+ years of high-level strategy and hands-on management. He's worked on such brands as P&G, Unilever, ConAgra, Kellogg's, Yum! Brands, RJ Reynolds, Monster Beverage, Volvo, Sony BMG, Alcoa, Alpharma Pharmaceuticals and Ingersoll-Rand.
Prior to joining MSI, Bill led Business Strategy and Client Services for Source/Inc. Chicago as well as Landor Associates' Midwest Regional practice. Before that he was part of the core team responsible for digital media company Schawk's launch of the Anthem Worldwide design network offices and its client services and marketing efforts.
Bill is an active member of the DMI and AIGA and writes and speaks frequently on branding. He has won an Effie and several Telly Awards for work he authored and directed at his own firm, Rodi Platcow Malin Advertising.