"Your Welcome Home"
Concentrated cable media schedule to air Thursday through Saturday reaching the Do-It-Yourself homeowner as they embark on their weekend shopping. Utilize Cable Networks like HGTV, DIY Network, History, Speed, FX. High-profile programs on broadcast networks, ABC's – Good Morning America and CBS's NCAA Basketball.
"The Shrink"
"Battery Backup"
Promotional campaign supporting LiftMaster dealers nationally. Call to action in the spot: call 800 number or go to website. Research tells us most activity from response requested action from TV airings on Monday and Tuesday. We concentrated spot airings Friday through Sunday to avoid diminishing recall from earlier in the week, resulting in maximum efficiency of the budget. ABC, CBS, Golf, History, A&E, Bravo, CNN, Olympics programming
"Fingerprint Entry"
"EverCharge"
High-profile programming to coincide with the Right Tool TV and Print Campaign – Monday Night Football on the Westwood One Radio Network.
30 spots airing on all Monday Night Football broadcasts. Sponsorship opportunities included tickets to games including Super Bowl and Pro Bowl. Used for sales team and dealer perks.
