Playing up to Gerber’s high-performance toilets, MSI PR collaborated on a project that helped spread the word using the popular viral online medium YouTube. The MSI PR team efficiently composed a script, designed the set and hired the actor to star as Lowell "The Bowl" Brown. During the 3:30 spot that was set to Tchaikovsky's "1812 Overture," Lowell excitedly flushed an array of items that had always been on his list if ever given the chance. Numerous media placements in trade and consumer publications helped drive awareness, resulting in thousands of YouTube hits, which helped the Gerber brand to communicate its high-performance flushing message in a new, cutting-edge way.
Gerber "Flush This" Toilet Testing Gone Wild
One Elkay objective was to showcase its products to homeowners remodeling their home's existing kitchen or
bath. Elkay worked with Tim Carter, "Ask the Builder" syndicated newspaper columnist and radio show host, by sending him product to use in a segment he filmed at his home. Carter posted an interesting "how-to" narrative video on YouTube and answered homeowners' comments and questions posted online. Thousands of viewers in Elkay's target home remodeler audience tuned in to learn more about the Elkay sink and faucet installation and made a connection with the brand. Elkay leveraged the power of using new social media tools to create an open dialog with its current and prospective customers.
When to Install a Stainless Steel Sink
Easy Faucet Body Installation
MSI's integrated marketing team developed a customized campaign for Wahl Trimmers that included everything from traditional to cutting-edge social media tactics. MSI executed the 2007 Wahl “Let It Grow!” Tour, which was a mobile event marketing program with a word-of-mouth campaign integrated into it. The word-of-mouth program was focused on taking photos of men visiting the tour; the photo would be posted on the Wahl Nation Website, which was an online community for anyone interested in facial hair to check out photos and interact. The tour visited 14 markets across the country and resulted in thousands of men in our target audience joining the Wahl Nation online community, and the entire integrated campaign resulted in 45% more Wahl full-size facial trimmer sales overall.
Wahl Nation
To support The Spring Air Company's "Sleep Comfortable, Live Comfortable" umbrella messaging, MSI PR created a program aimed to help the mattress manufacturer own "comfort" as well as build brand awareness. Through a major consumer media launch, MSI PR generated buzz for the "Comfort Connection Awards," a contest designed to nominate and honor generous individuals who help make life more comfortable for others via a consumer-friendly blog site. Thousands of nominations poured in over the course of the campaign, turning the blogsite into an online forum, which culminated into awarding 10 individuals for their selflessness, based on consumer voting on the site.
Spring Air Comfort Connection Awards Blog
