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MSI - Branding for manufacturers.
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Expertise from concept to cashbox
  • Research into how your consumers shop your products
    on retail floors
  • Shopper profiles for every major chain retailer, many of
    whom are MSI clients
  • Brand identity, naming, package design, concept testing,
    merchandising and sales promotions that meet
    chain requirements
  • Test store pull-through models
  • Targeted integrated online and traditional media
    campaigns to create footsteps in store... and
    movement off shelves
  • Strong web development, optimization and microsites
    tied to featured SKUs
  • Unmatched insight into retail for developing
    winning line reviews
  • Direct or two-step marketing programs to reach specialty dealers and contractors that get sell-through
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