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- Research into how your consumers shop your products
on retail floors
- Shopper profiles for every major chain retailer, many of
whom are MSI clients
- Brand identity, naming, package design, concept testing,
merchandising and sales promotions that meet
chain requirements
- Test store pull-through models
- Targeted integrated online and traditional media
campaigns to create footsteps in store... and
movement off shelves
- Strong web development, optimization and microsites
tied to featured SKUs
- Unmatched insight into retail for developing
winning line reviews
- Direct or two-step marketing programs to reach specialty dealers and contractors that get sell-through
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