MSI was asked to help establish a strong and credible in-club presence for Sam's Club's private label brand Member's Mark. MSI first refreshed a dated logo into a contemporary and meaningful mark. With the help of proprietary research along the way, we continued to elevate and evolve the brand within a large range of product categories from food and beverages to high-volume consumer staples and furniture. We continue to collaborate with Sam's Club on both the Member's Mark and Bakers & Chefs brands concerning the issues of today and tomorrow, including sustainability, co-branding, in-club demos, new product launches, nutritional regulations, product trends and much more.