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Vibe
by Saks Inc.

Saks/Parisian needed a brand refresh for their newly expanded Juniors destination. MSI was asked to enhance the current department with a new name, logo and brand personality. After considerable market/consumer research, MSI developed Vibe: a cool hangout and shopping area for the target demographic... young women, 17-22. Proprietary stitching patterns were even created for jeans to further promote the essence of Vibe.