This sleek packaging design for OfficeMax is the perfect complement to the advanced product design that defines the TUL brand. Even the logo echoes aspects of the product and packaging aesthetic. Unique, upscale and contemporary, the TUL brand was developed for OfficeMax to be used initially on pens and eventually on assorted office supplies. MSI developed the name and image for the brand. Plus, we partnered with the product and industrial design team at OfficeMax to create unique, on-product branding. Package concepts were developed to elevate the perception of the TUL brand, while merchandising concepts continued the look and feel of the TUL brand both in-aisle and in other parts of the store.
